Best Commercial Business Solution
The 2015 Winner of the Best Commercial Solution Award is
Fonterra’s #JellyTipJuly Campaign – a cross category collaboration with two of New Zealand’s most popular brands Whittaker’s and Griffin’s.
The campaign involved collaborative new product launches by Tip Top, Whittaker’s and Griffins, using Tip Top’s natural colours & flavours and no palm oil stance. Another element of the campaign was a ‘design your own’ competition on national radio engaging celebrity chefs and influencers.
Ledo’s Jackpot marketing campaign came in 2nd place.
Yili’s integrated marketing campaign ‘Qiaolezi‘ came in 3rd place.
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