Best Commercial Business Solution – YILI
The 2014 Winner of the Best Commercial Business Solution is
Yili’s Ice Factory promotion campaign leveraging the 2014 FIFA World Cup theme through product placement in the online football game “world cup freedom”.
The pineapple ice cream is implanted into the online game as a backpack with added attributes; Ice Factory commercials rotate on the stadium billboards, the image of YILI‘s spokesman was inserted into the game;
During the promotion campaign over 6 million people registered as players in the online football game “world cup freedom”, the usage of inserted characters/prop exceeded 240.000, over 1.3 million people interacted on the Ice factory webpage “world cup freedom”.